Klook Travel Fest 2019

Client: Klook Singapore

THE BRIEF

Klook is an app with countless experience listings across the globe, making it effortless for free-and-easy travellers to explore the world. What would a travel fair by Klook look like?

Spanning two convention halls, The Merry Men Works was tasked to create Singapore’s first travel fair for the free and independent traveller. Dubbed the Klook Travel Festival, the goal was to put a new spin on what a travel fair could be. 


THE BIG IDEA

Doing away with the usual clutter of booths and flyers, the team brought 7 destinations: Korea, Taiwan, Japan, Hong Kong, USA/AU, Europe, Southeast Asia into the space with larger-than-life experiential zones amidst carnival games, allowing visitors to ‘build their own holiday’ in real-time.

WHAT WE DID

  • Ideation & Conceptualisation
  • Experience Design
  • Set Design
  • Project Management
  • Licensing Liason
  • Carpentry Works
  • Digital Integration