Onitsuka Tiger Playground at Laneway Singapore 2017

O-NI-T-SUK-A T-I-GE-R that’s how you spell a brand an make an impression. Hidden behind each alphabet spelling Onitsuka Tiger is an element of play – a puzzle, stage magnifying viewer, buzz wire game, photobooth and more.

We were tasked by the good folks of 19sixtyfive to build and fabricate the cheeky installation that drew crowds at 2017’s edition of Laneway Festival Singapore.