Klook Travel Fest 2019
Client: Klook Singapore
THE BRIEF
Klook is an app with countless experience listings across the globe, making it effortless for free-and-easy travellers to explore the world. What would a travel fair by Klook look like?
Spanning two convention halls, The Merry Men Works was tasked to create Singapore’s first travel fair for the free and independent traveller. Dubbed the Klook Travel Festival, the goal was to put a new spin on what a travel fair could be.
THE BIG IDEA
Doing away with the usual clutter of booths and flyers, the team brought 7 destinations: Korea, Taiwan, Japan, Hong Kong, USA/AU, Europe, Southeast Asia into the space with larger-than-life experiential zones amidst carnival games, allowing visitors to ‘build their own holiday’ in real-time.
WHAT WE DID
- Ideation & Conceptualisation
- Experience Design
- Set Design
- Project Management
- Licensing Liason
- Carpentry Works
- Digital Integration
The Klook Travel Fest was held on 5-6 October 2019 at Suntec City Convention Halls 401 & 402
Across the weekend, the Klook Travel Festival exceeded its goal of 15000 visitors two times over, seeing more than 35000 visitors.
The stage was packed with talks by various travel personalities and brands leading to one of the world’s largest travel influencer, Nas Daily’s first-ever travel talk.
Japan: Get a taste of Japan’s reputation for overwhelming the senses with an infinity mirror room that lights up with each step. Gargantuan Japanese-styled banners of featured listings hang from the hall into the room bringing a splash of vibrancy.
Hong Kong: A traditional Hong Kong diner takes a surreal spin with giant dim sums actually steaming. Featured listings blend on the wall just like the menu in these diners.
Taiwan: A 4-metre high sky lantern stands tall, serving as the backdrop to a variety of musical buskers. Within the surrounding giant sky lanterns, Taiwanese posters of featured listings await.
Europe: A ball-pit fountain surrounded by gallery walls where featured listings blur the lines between art and travel as framed photographs.
USA/Australia: A drive-in cinema lined with hammocks instead of cars where featured listings take on new life as movie posters.
Southeast Asia: Lush forests enveloped the space leading visitors into a mega rope swing as plastic wildlife peered from behind the greens. Navigate the featured listings on the ‘park’s’ nature guide.
Korea: Enter the Seoul-inspired fashionista zone where featured listings hang on racks as clothes, each one transformed into a piece of K-fashion.
The festival also takes 340 digital listings on Klook’s app and transforms them into physical listings for takeaway. Meanwhile, the festival guide doubles as a listing holder, allowing visitors to physically ‘build’ their own holiday itinerary as they move across different zones.
